Quality data exchange is a transformative commodity that has substantially increased the value of OOH advertising for brands and agencies. Late last year, OAAA’s Data Use and Analytics Committee began crafting standards, definitions, and protocols necessary for consistent and stable data transmission. These best practices have helped simplify the various measurement and analytic solutions available in the marketplace today, enabling smarter planning of OOH media and increased performance management. On this webinar, committee members join OAAA CMO, Stephen Freitas, to explain what every ad professional needs to know about OOH rich data use.

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DTC brands are significant disruptors in the marketplace. One of the recent successes is AWAY, a modern lifestyle brand creating thoughtful products designed to transform travel. Hear from AWAY Director of Acquisition Marketing, Neil Heckman, explain how and why the travel brand uses OOH to reach active consumers. Neil is in conversation with Quan Media Group CEO, Brian Rappaport, whose agency’s approach is to personalize OOH planning and buying to help clients grow. The conversation is rounded out with insights from OUTFRONT Media Senior Director of Strategic Partnerships, Paul Lenhart.

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David Berkowitz is a “Storyhunter” and founder of ‘Serial Marketer,’ a content platform for marketers where innovation intersects with strategy. In this webinar, David engaged in a thoughtful conversation with Gwen Morrison, the recently retired and highly celebrated CEO of WPP’s The Store retail practice. Gwen discussed her experience in recommending OOH to many clients during her long career.

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TechCrunch senior writer, Anthony Ha led a lively conversation about the future of programmatic commerce within the OOH channel. He was joined by Josko Grljevic, Chief Transformation Officer, Talon and OUTFRONT Media Chief Commercial Officer Andy Sriubas who all explored why programmatic transactions are expected to skyrocket in the coming years and how buyers and sellers can best prepare for the upcoming changes that will impact all parts of the OOH business. The speakers joined OAAA’s CMO Stephen Freitas.

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• Pandemic Outlook
• 2020 Ad Spend Projections
• Traffic and Mobility
• Advertiser Behavior and Sentiment
• Consumer Behavior and Sentiment including Consumer Summer Travel Survey
• Latest Research on Advertising in Downturns

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Learn how and why sustainability efforts will accelerate in the coming years and why businesses have a vested interest in climate change mitigation. The webinar will also identify lessons-learned from the COVID-19 pandemic that can be applied to thoughtful sustainability actions in the future and explain what OOH companies can do to best serve as environmental stewards. The speakers join OAAA’s CMO Stephen Freitas.

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Retired Leo Burnett Executive Chairman Mark Tutssel discusses the importance of mass messaging in a pandemic and how brands have successfully communicated with consumers using authentic empathy vs. empty “COVID-19 washing.” In conversation with OAAA President & CEO Anna Bager, added topics include the momentum ahead as roads open again, the new-found freedom and fresh approach to travel, and how OOH can thrive again.

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The conversation continues as four additional buy-side thought leaders discuss the biggest opportunities for OOH as America emerges from the COVID-19 pandemic and how the industry can regain momentum. In conversation with OAAA President & CEO Anna Bager. 

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More often OOH campaigns are including augmented reality as a driver of messaging. The evolving technology allows brands to display content in the physical world to better engage consumers and increase awareness. This webinar explored how augmented reality is being integrated with OOH, including several award-winning campaigns in this year’s OBIE Awards. The webinar was moderated by Ad Age reporter Jeanine Poggi.

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Hear from leading OOH buy-side thought leaders as they discuss the biggest opportunities for OOH as America emerges from the COVID-19 pandemic and how the industry can regain momentum. In conversation with OAAA President & CEO Anna Bager.

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Perspectives: A Conversation with OOH Industry Chief Revenue Officers
May 28, 2020

In this webinar, industry CROs explain how their organizations are evolving sales processes and tactics to drive business success now and what they are doing to drive winning strategies for growth as the pandemic subsides and cultural normalcy returns. In conversation with OAAA Chief Marketing Officer Stephen Freitas.

Recording

What the Industry is Saying
May 8, 2020

OAAA leadership shared recent information about the impact of COVID-19 on the OOH industry including the results from a recently completed member survey. Also discussed was information from a national consumer sentiment survey commissioned by OAAA to understand consumer attitudes about the impact of the crisis and how individuals expect to reengage with outside routines as stay-at-home rules expire. The webinar also offered a preview of upcoming OAAA programs planned for the second part of the year.

Slides Recording

OAAA Webinar on Travel Trends
May 6, 2020

The lead researcher at US Department of Transportation (DOT) provided an overview on travel and mobility on this webinar, and also answered questions from webinar registrants. Our guest is Diana Furchtgott-Roth, Deputy Assistant Secretary for Research and Technology. She discussed past and present travel trends, and looked into the future, as state restrictions on mobility are modified and-or lifted.

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OOH and the Impact of COVID-19 May Update
May 1, 2020

Get important updates on the impact of COVID-19 in the next OAAA Lunch Break, the virtual learning series designed to keep members informed on the changing marketplace. OAAA provided an industry overview and insights on the current and short-term outlook for OOH.The presentation also covered these topics to assist members in responding to conditions in their own markets.

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Stimulus Help for Small Business
April 20, 2020

Some out of home media companies are getting Paycheck Protection help, others are frustrated. On this webinar, out of home principals who successfully applied for Paycheck Protection funds explained how they did it. These OOH operators and a leading business attorney offered tips on the Paycheck Protection Program. A political insider looked ahead to the prospect of more Paycheck Protection funds.

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Crises Proof Categories for OOH: Healthcare +
April 16, 2020

In the midst of the COVID-19 pandemic, there are some advertiser segments proving crisis-resistant. These categories – representing at-home, external locations, and healthcare – present an immediate prospective opportunity for OOH companies.

In this webinar, OAAA reviewed the healthcare+ (insurance, hospitals, supplies, virtual services, pharma, cannabis). This webinar uncovered underlying opportunities, and share insights pulled from several valuable sources:

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Marketplace Update + COVID-19 Business Guidance
April 14, 2020

Considering the evolving media and tech markets, as well as the overall capital markets, Mark Boidman, Managing Director and Head of Media & Tech Services at PJ Solomon, shared some key takeaways and how he is currently viewing the marketplace stemming from the current COVID-19 pandemic crisis.

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Crises Proof Categories for OOH: External Locations
April 9, 2020

In the midst of the COVID-19 pandemic, there are some advertiser segments proving crisis-resistant. These categories – representing at-home, external locations, and healthcare – present an immediate prospective opportunity for OOH companies.

In the second of the series, OAAA reviewed the external location categories (grocery stores, big box stores, CPG, pharmacies, gas/convenience stores).

Slides Recording

Crises Proof Categories for OOH: At-Home
April 7, 2020

In the midst of the COVID-19 pandemic, there are some advertiser segments proving crisis-resistant. These categories – representing at-home, external locations, and healthcare – present an immediate prospective opportunity for OOH companies.

In the first of the series, OAAA reviewed the at-home category (delivery services, entertainment, maintenance/repair, office and fitness).

Slides Recording

OOH + The Impact of COVID-19
April 2, 2020

Watch the OAAA webinar for survey insights on how member companies responded to COVID-19, along with a comprehensive review of OOH's value to advertisers and communities especially now. The webinar covered: discussion about the current business climate and the significant changes happening in the ad market, new survey highlights explaining how OAAA members are dealing with the impact of COVID-19, recent consumer behavior information collected from third-party sources, and a review of the fundamentals that make OOH a valued media choice in troubled times.

Slides Recording